Business Week have released their 2005 league table of top 100 global brands. The table ranks 100 global brands that have a value greater than $1 billion. The brands are selected according to two criteria: they have to be global in nature, deriving 20% or more of sales from outside their home country, and there also has to be publicly available marketing and financial data on which to base the valuation. The table also gives rankings for the years 2001 to 2004.
There is no change in the top 5: Coca-Cola, Microsoft, IBM, GE and Intel. Google makes a first appearance at number 38 sandwiched between Goldman Sachs and Kellogg's, and Yahoo is up two places at 58. Apple has also gone up two places to number 41. Amazon has gone down slightly from last year's 66 to 68 this year while eBay has risen 5 places to number 55.
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