Tuesday 18 April 2006

Corporate Blogging

As interest in corporate and business blogging increases, the number of listings of these types of blogs also increases. The Fortune 500 Business Blogging Wiki at http://www.eu.socialtext.net/bizblogs/index.cgi is a good starting point and lists active public blogs by company employees about the company and/or its products. According to the web site authors, Chris Anderson (Wired Magazine) and Ross Mayfield (Socialtext), only 27 (5.4%) of the Fortune 500 are actively blogging. Not surprisingly the majority are in the IT sector but notable exceptions are General Electric, General Motors, and MacDonald's who run a Corporate Responsibility Blog. An alternative listing together with comments on updates and new blogs is at Fortune 500 Blogs (http://www.fortune500blogs.com/)
The Fortune 500 covers US companies only but there is a link from the Socialtext bizblogs page to a handful of Global 1000 blogs at http://www.eu.socialtext.net/bizblogs/index.cgi?global_1_000_business_blogging and one to a list of European corporate blogs at http://www.corporateblogging.info/europe/. Unfortunately, the latter will no longer be updated after April 2006 but for the time being it is still a useful list.
Another excellent starting point for corporate blogging is the NewPR Wiki at
http://www.thenewpr.com/wiki/pmwiki.php, which has lists of CEO blogs by country, corporate blogs, product blogs and and business podcasts. There are also sections on blogging policies, legal challenges and articles on business blogging.


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