I am giving a presentation this week in Edinburgh to the Scottish Financial Crime Group about what Google knows about us as individuals. For the purposes of accurate research I enabled Google’s web search history, suspended my usual advert and cookie management, and disabled my browsers' ad blocking plugins. The ads drove me mad and my Google search results began to go all over the place. It was a ghastly experience. I was not, though, expecting my Google's ad preferences page to tell me that based on the pages I had viewed it had deduced I was male (stop sniggering at the back). Here is the screen shot of my ads preferences:
Google obviously thinks that we ladies are not interested in business, computers, internet or social media. So what would classify me as female? Viewing recipes perhaps? Shopping for clothes online? Or visiting pages about embroidery?
Normality has now been restored to my computer and I have regained my sanity. I have disabled web history, opted out of targeted advertising, re-implemented my cookie management procedures and re-enabled my ad blocking plugins.
If you want to see what Google thinks about you, go to http://www.google.com/ads/preferences/
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