Social Media in a Corporate Context

I've just returned from one conference and now about to go off to another. Last week it was Internet Librarian International which looked at  how internet technologies, and social media in particular, are being used  by libraries and information centres as tools for research, to provide better services and support users. It was a well attended and very interactive conference with social media being put to good use to share the event within and outside of the conference. On Friday the hashtag #ili2010 was trending on Twitter in the UK. If you would like to catch up with tweets, presentations, photos etc. the links below should give you a head start:

Twapperkeeper #ili2010 tweet archive  http://www.twapperkeeper.com/
Socialmention http://socialmention.com/ Search on ili2010
Addictomatic http://addictomatic.com/topic/ili2010
Twazzup http://www.twazzup.com/ Search on ili2010
Flickr http://flickr.com/ Search on ili2010

This week's conference is Social Media in a Corporate Context and starts tomorrow (Tuesday, 19th October 2010) in Manchester. Organised by Communicate magazine this event is very different from Internet Librarian in its emphasis and concentrates on corporate communications and reputation monitoring/management:

• How can you keep your company’s integrity and reputation intact when control is harder to manage?
• How can you effectively use the information gained from social media evaluation?
• How do you catch the attention of the tech savvy internet generation?
• How do you ensure you have the planning, expertise and resource to manage communications during a crisis?
• How can companies reach out to dispersed employees and keep them engaged?

The full programme and list of speakers is available at http://communicatemagazine.co.uk/events-mainmenu-29/107-smcc/1670-agenda . I am particularly looking forward to Karl Brookes, head of NHS Salford communications and marketing, presenting "The NHS - Reaching disparate audiences: a case study". They may well be using social media to reach their audiences but for most of those working within the NHS social media is usually blocked!

I understand that there are still a few places available so get in quick if you'd like to attend. If you are attending the main part of the conference on Tuesday there is an option to attend a free half day workshop on Wednesday on "Reaching and engaging journalists through social media". Details are at http://communicatemagazine.co.uk/events-mainmenu-29/115-workshop-reaching-journalists-through-social-media

The hashtag for the event is #smcc10

A tweet archive has been set up on Twapperkeeper at http://twapperkeeper.com/hashtag/smcc10 and there is a Lanyrd at http://lanyrd.com/ctbh